First it was just kids playing computer games. Now some grown-ups have seen the promise in the technology. What are the benefits of mainstream adoption and why it is needed?
I was once in a big strategy sharing meeting. One of the
attendees placed a question: "Why do we seek growth, can't we just
be happy with what we already have?".
Although this was a good question from the ecology perspective,
it did not manage to change the chosen growth strategy. The answer
was clear: "Only the top five are making any profit in the industry
and the rest are falling behind all the time.". So it was and still
is really important to be the best.
Virtual worlds need to seek growth too to stay afloat. Otherwise
the big breakthrough of virtual worlds into everyday use will be
delayed. The warning signs are already here: Hypergridbusiness.com
writes that Metaplace is going to shut down their virtual world. The Metaplace
is not alone in this.
Virtual worlds are seen as a potential disruptive technology and
as such may change the world a lot.
The earlier we can reduce travel, the more we save the earth -
for example.
Think about the web. There is not one central killer application
that makes the web successful. The value comes from information,
people and connections within the system.
It will be the same for virtual worlds. More users, more
content, wider acceptance = more value.
more on this topic coming soon. Stay tuned!
snowcrashme
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